My collaboration with True Essence was centered on building a brand that educates and nurtures its audience. We developed a content marketing funnel through visuals: starting with high-value educational infographics (like "Protect Your Back") to attract followers seeking wellness solutions. We then moved to clear, benefit-driven posts to explain the product's unique advantages, and finally, used aspirational lifestyle imagery to build an emotional connection. This strategic approach positions True Essence not just as a product, but as a trusted partner in natural wellness.