For menswear brand Kapok, the goal was to create more than just product shots; it was to build a compelling brand persona. My work involved developing a visual narrative for the "Kapok Man"—a figure who is powerful in the boardroom and effortlessly stylish in his leisure time. We showcased this duality by capturing a formal three-piece suit in a dynamic urban setting, and a chic white suit in more relaxed, sophisticated environments. This strategic approach tells a story, demonstrating that Kapok outfits a lifestyle, not just an occasion.