I was tasked with creating a suite of social media graphics for Anita Aesthetics that would elevate their brand and stand out in a competitive market. I developed a distinct visual language combining elegant serif fonts for headlines with clean, readable sans-serif fonts for details. The design system uses a consistent color palette of soft pinks, clean whites, and strong call-to-action colors to create a sense of luxury and calm. By balancing high-quality imagery with minimalist graphic elements, the final assets are both beautiful and highly informative, reinforcing the clinic's reputation for quality care.